Joe Dooley
Founder and Owner
A second-generation installer who started the company on his own. These days he runs the business so the crew can focus on the walls.
OSHA 10Meet Our Wilmington, NC Wallpaper Installation Team
We are the installers and office staff behind Intracoastal Wallcovering. Our wallpaper crew is on our own payroll, not subcontracted, so the people who hang your paper are the people you will see again next time.
Wallpaper Installers Association Member$2 Million General Liability5.0 on Google
5.0
Google rating
1 day or less
For the average install
2–3 weeks
From booking to finished wall
$2M
General liability coverage
From a One-Man Shop to a Wilmington Wallpaper Crew
Wallpaper runs in the family. Joe Dooley’s mother is a wallpaper installer, so when Joe started Intracoastal Wallcovering, he became a second-generation installer. For the first stretch, he was the whole company.
Working solo showed him where this trade lets customers down. On a ladder all day, he could not always pick up, and some callers waited a day or two to hear back. One installer working alone might need two or three days for a job a crew can finish in one.
So he built a crew. Today we are a team of W-2 wallpaper employees working out of an office on Judges Road in Wilmington. Joe rarely hangs paper himself anymore. He runs the business so the crew can focus on the walls.
Our work also travels by word of mouth. A couple of years ago Joe papered a local builder’s model home. Later, a family called wanting the exact wallpaper they had seen in that model home. We had hung it.
“We show up when we say we’re going to show up.”
Joe Dooley, founder
Meet the People Who Will Be in Your Home
Every wallpaper installer works for Intracoastal Wallcovering directly. No one is a day-hire or a subcontractor, so the crew that gives you a start time is the crew that hangs your paper.
Six Standards Every Job Follows
These are the rules every job follows, whoever is on the crew that day.
We Pick Up the Phone
We have crews in the field and an office behind them, so when you call during office hours, you reach a person.
Your Price Comes Back Right Away
You will not wait weeks to learn what your project costs. We send your estimate back right away.
A Heads-Up Before We Arrive
You get a heads-up before the crew arrives, and we show up when we said we would.
You Know the Plan Before We Start
Before install day, you know what we will do and when. Then we do exactly that, the way we described it.
Your Paper Gets Handled Like It Cost What It Did
We cut inside corners by hand on a straight edge instead of wrapping them, and we keep the pattern level around the room. We clean up before we go.
We Stand Behind It for a Year
If something traces back to our installation within a year, call us. We come out, look at it and fix it.
Insured, Certified and Guaranteed
Homeowners ask whether we are insured. General contractors ask for the paperwork. Here is what we carry.
Wallpaper Installers Association
We are members of the WIA.
$2 Million General Liability
The coverage level general contractors ask for on commercial jobs, and it protects your home too.
Workers’ Compensation
If someone on our crew gets hurt on your property, our workers’ comp policy covers it.
Auto Coverage
Our work van is insured, so if it is damaged on your property, our policy handles it.
OSHA 10 Certified
Part of our crew holds OSHA 10 certification, which larger commercial projects look for. A 2026 data center job site required it.
One-Year Workmanship Guarantee
If an issue traces to our installation within a year of the job, we fix it.
Homeowners, Designers, Builders and Contractors
Homeowners
Most of our customers already have their paper picked out and want someone they trust to hang it. That is the core of what we do.
Wallpaper installation in Wilmington
Interior Designers
We install to your spec. Still choosing? Our trade accounts and sample books give you more to work with.
Designer wallpaper sourcing
Builders
Model homes sell the finishes. We have papered a local builder’s model home, and buyers noticed.
Interior painting servicesCommercial Contractors
Hotel wallcovering repairs, a data center job site and other commercial work that needs proof of coverage. We hand-cut corners on commercial vinyl instead of wrapping them.
Commercial wallcovering workWhat Customers Say About Our Crew
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“We just had some beautiful grasscloth installed by Joe in our foyer and had another wallpaper in our powder room done as well. The installation was excellent, Joe was very professional, responsive and a great communicator.”
Lynn R.
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“From the start, they were flexible with my schedule and responsive. I am so happy with how my bathroom turned out! They worked diligently and cleaned up after themselves well.”
Margaux P.
Based on Judges Road in Wilmington
Our office and crews work out of Wilmington and cover New Hanover, Pender, Brunswick and Onslow counties. We also take projects in Raleigh and Myrtle Beach, South Carolina.
Intracoastal Wallcovering LLC311 Judges Rd, STE 11E
Wilmington, NC 28405
(910) 679-9794
joe@intracoastalwall.com
Mon–Fri, 9am–5pmSee every town we serve
Put Our Crew on Your Calendar
Request your estimate today. Most projects are on our schedule within two to three weeks of approval.